Lerzan Aksoy Editor & Author

David Bejou, Timothy Keiningham, Lerzan Aksoy

The Wallet Allocation Rule

4 authors - Hardback

£15.99

Loyalty Myths

4 authors - Hardback

£18.99

Profit Maximization Through Customer Relationship Marketing

3 contributors - Hardback

£145.00

Customer Lifetime Value

3 contributors - Hardback

£135.00

Customer Lifetime Value

3 contributors - Paperback

£45.99

Customer Lifetime Value

3 contributors - Hardback

£145.00

Profit Maximization Through Customer Relationship Marketing

3 contributors - Paperback

£54.99

Customer Lifetime Value

3 contributors - Paperback

£45.99