Laurent Muzellec Author

Sébastien Ronteau is an Associate Professor in Entrepreneurship at Audencia Business School. He is also in charge of the support for entrepreneurs. His research and teaching interests focus on digital businesses, business models, the launch of new ventures, strategic innovation and entrepreneurship-as-practice. His work has been published in Industrial Marketing Management, Entrepreneurship & Regional Development, Creativity and Innovation Management, and Internet Research. Laurent Muzellec is a Professor in Marketing and Digital Business at Trinity College Dublin, Ireland. He is founder and director of Trinity Centre for Digital Business & Analytics. Laurent has published extensively on digital business model and corporate reputation in journals such as Industrial Marketing Management, Marketing Theory, the Journal of Advertising Research and the European Journal of Marketing. He teaches and consults on marketing and digital strategy at executive level (e.g. C-suite seminars and Executive MBA). He is also the founder and programme director of the MSc. in Digital Marketing Strategy. Deepak Saxena is an Assistant Professor in Management Information Systems and Digital Strategy at Birla Institute of Technology & Science, Pilani, Rajasthan, India. He was a research Fellow with the Trinity Centre for Digital Business. He has worked in the area of digital transformation, in particular on enterprise systems. He has published in journals such as Journal of Information Science, Electronic Journal of Information System Evaluation, Electronic Journal of Business Research Methods, and Journal of Information Technology Teaching Cases. He has previously worked with the Indian Space Research Organisation, the Defence Research and Development Organisation, and the Council of Scientific and Industrial Research on digital transformation projects. He has taught at the American College Dublin and at Technological University Dublin. Daniel Trabucchi is Assistant Professor in the area of Innovation Management at the School of Management of Politecnico di Milano, where he is also a member of LEADIN' Lab, the Laboratory for Leadership, Design and Innovation. He has two main areas of research and teaching: platform thinking and the human side of innovation (with strong focuses on engagement and agile methods to make innovation happen, within the research platform IDeaLs). He co-founded Symplatform, the symposium on digital platforms that aims to foster a constructive discussion among scholars and practitioners. He teaches in the area of Innovation, Design and Project Management.