Kojo Kakra Twum Editor & Author

Eric Kwame Adae, PhD, APR is an Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.

John Paul Basewe Kosiba is a lecturer in the Department of Marketing at the University of Professional Studies Accra, Ghana.

Robert Ebo Hinson, PhD, DPhil. is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Kojo Kakra Twum is a lecturer in the Department of Business Administration and Economics at the Presbyterian University College in Ghana.

Nathaniel Newman is a doctoral student in the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Francis Fonyee Nutsugah, PhD, ACIMG, is a lecturer in the Department of Marketing at the Ho Technical University in Ghana.