Kirsi Niinimäki Author & Editor

Claudia E. Henninger is Senior Lecturer in Fashion Marketing Management at the University of Manchester, UK.

Kirsi Niinimäki is Associate Professor in Design at Aalto University, Finland.

Marta Blazquez is Senior Lecturer in Fashion Marketing at the University of Manchester, UK.

Celina Jones is Lecturer in Fashion Technology at the University of Manchester, UK.