The Social Media Communication Matrix
2 authors - Paperback
£18.95
Kenneth D. Plowman specializes in strategic management and conflict resolution in public relations and earned his doctorate in journalism from the University of Maryland. Dr. Plowman spent 15 years in the field of public relations. Dr. Plowman's career has followed a dual track, the other one being in the US Army Reserve. Now retired, he serves as senior instructor for the Public Affairs Leadership Division of the Defense Information School at Ft. Meade, Maryland.
Beki Winchel is a co-editor of PR Daily, an international online PR news source. She has a background in strategic communication and specializes in social media public relations. She has worked on social media communication with companies of all sizes-from Fortune 500 to startups-in the tech, academic, food, sports, realty, nonprofit and social entrepreneurship industries.