Ken Peattie Author & Editor

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.

Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management).

Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).