Kate Allinson Illustrator & Author

The creators of Pinch of Nom, Kate Allinson and Kay Featherstone, owned a restaurant together on The Wirral, where Kate was head chef. Together they created the Pinch of Nom blog with the aim of teaching people how to cook. They began sharing healthy, slimming-friendly recipes and today Pinch of Nom is the UK's most visited food blog with an active and engaged online community of over 1.5 million followers. Pinch of Nom is now much bigger than the two of them, both in terms of the team that runs it and the community that has grown from it.