Kam Hung Editor

Kam Hung is an assistant professor at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University, Hong Kong. She received her Master’s and Ph.D degrees from Texas A&M University, USA. Her research interests include tourism marketing, tourist behaviour and psychology, senior travel, and cruise tourism. Xiang (Robert) Li is an associate professor at the School of Hotel, Restaurant, and Tourism Management, University of South Carolina, USA. His research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.