Advances in National Brand and Private Label Marketing
3 contributors - Paperback
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Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Juan Carlos Gázquez-Abad is Associate Professor of Marketing at University of Almería, Spain.
Els Breugelmans is Professor at the Department of Marketing (Antwerp Campus) at KU Leuven, Belgium.