Competitive Marketing (RLE Marketing)
John O'Shaughnessy - Paperback
£43.99
Find out more
John O'Shaughnessy Author & Editor
John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.
