Jitender Kumar Editor

Suraksha Gupta is a Professor of Marketing at Newcastle University, London, UK. She has been awarded Best Professor in Marketing for her teaching and Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.

Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behaviour. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, He conducted a 6-month management development program on ‘International Business’ for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Government of India. He also conducted a one-week MHRD-GIAN Program on ‘Digital and Social Media Marketing in Emerging Markets’ sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.

Jitender Kumar is currently an Assistant Marketing Professor at Sharda Business School, Sharda University, Greater Noida, India. He is pursuing a Fellow Program in Management (FPM) in Marketing at the Indian Institute of Management (IIM), Rohtak, Haryana, India. He has 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He has also published research papers in ABDC and SCOPUS indexed journals with eleven patents.