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Jim Spohrer Author

Jim Spohrer co-founded IBM's service science initiative and the International Society of Service Innovation Professionals (ISSIP.org).

Paul P. Maglio is a Professor of Management and Cognitive Science at the University of California, Merced. He co-founded service science at IBM, was Editor-in-Chief of INFORMS Service Science (2013-2018) and is lead editor of the Handbook of Service Science, Volumes I and II.