Strong Brands, Strong Relationships
3 contributors - Hardback
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Jill Avery Editor
Dr. Susan Fournier is Questrom Professor of Management and Faculty Director of the M.B.A. Program at Boston University, USA.
Dr. Michael Breazeale is an Assistant Professor of Marketing at Mississippi State University, USA.
Dr. Jill Avery is a Senior Lecturer at Harvard Business School, Harvard University, USA.
