Jihad Mohammad Editor & Author

Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'. Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.