Jennifer Lynes Author & Editor

XavierFont is Professor of Sustainability Marketing at the University of Surrey, UK. His research focuses on understanding reasons for pro-sustainability behaviour and market-based mechanisms to encourage sustainable production and consumption.

Jennifer Lynes is Associate Professor and Director of Canada’s leading undergraduate program in environment and business at the University of Waterloo, Canada. Her research focuses on the intersection of sustainability and marketing, particularly with respect to the live music industry.