Jennifer Aaker Author

Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose.

Naomi Bagdonas is a Stanford lecturer, a strategy and media consultant and a professionally trained comedian. Naomi has designed and facilitated innovation workshops and strategy offsites for the boards and leadership teams of Fortune 100 companies. She performs improv and sketch comedy in Los Angeles.