Associative Learning of Likes and Dislikes
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Jan De Houwer Editor & Author
Jan De Houwer is professor of psychology at Ghent University, Belgium. His research concerns the manner in which spontaneous (automatic) preferences are learned and can be measured. Dirk Hermans is professor of psychology at University of Leuven, Belgium and is director of the Center for Learning Psychology and Experimental Psychopathology His work focuses on associative learning and fear, autobiographical memory specificity and depression/trauma, and the study of the (automatic) affective processing of stimuli.
