Needs-Based Market Segmentation Strategies
James R Taylor - Paperback
£11.33
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James R Taylor Author & Editor
James R. Taylor is Professor Emeritus and founder of the Department of Communication at the University of Montreal. He is the author, co-author or editor of six books, including The Emergent Organization (2000).
Elizabeth J. Van Every is an historian and sociologist by training and has worked in both the public and private sectors. She has co-authored two previous books with James Taylor: The Vulnerable Fortress (1993) and The Emergent Organization (2000) as well as co-edited The Computerization of Work (2001) and Communication as Organizing (2006).
