Customer Relationship Marketing: Theoretical And Managerial Perspectives
2 authors - Paperback
£55.00
James Agarwal (PhD: Georgia Tech) holds the Haskayne Research Professorship and is Full Professor of Marketing at the Haskayne School of Business, University of Calgary, Canada. Previously, he served as the CCAL Research Fellow, Research Director and Chair of Marketing at the Haskayne School of Business. His research interests are in Global Marketing, Consumer Psychology, Marketing Ethics, and Statistical Methods and has published over fifty papers in major refereed journals, proceedings, and book chapters. He is on the editorial review boards of Journal of International Marketing and International Marketing Review. During his tenure, he has been listed in Most Prolific Scholars in International Business Research and has received several awards and honors.
Terry Wu is Professor of Business at the University of Ontario Institute of Technology, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing, Journal of International Communication, Thunderbird International Business Review, among others.