The Business Marketing Course
4 authors - Paperback
£50.95
Håkan Håkansson is Emeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks.Ivan Snehota is Emeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald Publishing).