Marketing Research
5 authors - Paperback
£67.99
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Dr Chris Baumann is an Associate Professor at Macquarie University, Sydney, a Visiting Professor at Seoul National University (SNU) in South Korea, and a Visiting Associate Professor at Osaka University in Japan; formerly also at Aarhus University in Denmark.
Dr Hume Winzar is an Associate Professor at Macquarie University, Sydney, and director of the degree in Business Analytics.
Doris Viengkham is a doctoral candidate in the Faculty of Business and Economics (FBE) at Macquarie University, Sydney.