Hugo Guyader Author

Pia A. Albinsson is Beroth Professor of Marketing in the Walker College of Business at Appalachian State University, USA. Hugo Guyader is Assistant Professor of Marketing at Linköping University, Sweden. Mikael Ottosson is Associate Professor of Marketing at Linköping University in Sweden. Anders Parment is Assistant Professor of Marketing at Stockholm Business School and teaches regularly at Linköping University and University of Innsbruck.