Howard Aster Editor

Martin Goldfarb is one of the most successful entrepreneurs in Canada and a leading expert in the study of human behavior as it relates to the marketplace and society. He built Goldfarb Consultants into an international company with 26 offices in North America, South America and Europe. He sold this company in 1998. He has been a marketing and brand consultant to many major national and international companies including Ford Motor Company, Toyota Europe, DeBeers, Four Seasons Hotels and Resorts, Scotiabank, Trenitalia, the Government of Canada and others. He also served as the official pollster to the Liberal Party of Canada from 1973-1992. Howard Aster was born in Montreal and was educated at the Talmud Torah, Herzliah High School, McGill University, and Yale University; he received his PhD from the London School of Economics and Political Science. He taught political science at McGill University, Carleton University, and McMaster University. He served as a special policy advisor to the Secretary of State, Government of Canada, and as a consultant to numerous Government of Canada departments and the Canadian Conference of the Arts. He also served on the Board of Directors of the CBC and more recently at Haifa University. He is the author, co-author, or editor of 12 books, including Jewish-Ukrainian Relations: Two Solitudes with Peter J. Potichnyj (1983; revised edition, 1987) and, most recently, Affinity: Beyond Branding with Martin Goldfarb (2010), and China: Images of a Civilization (2010). He is also the author of over 100 articles.