Goal-Directed Behavior
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Erik Bijleveld is currently an Assistant Professor at the Department of Social and Organizational Psychology at Utrecht University. His research focuses on investigating nonconscious, motivational processes. More specifically, his present line of research aims to show that nonconscious and conscious varieties of motivation operate in similar ways, at least when it comes to the allocation of mental resources. Henk Aarts completed graduate training as an experimental social psychologist at Nijmegen University, where he worked on habit and decision making. Since 2004 he has been a Full Professor in Social Psychology at Utrecht University. His work deals with several topics related to the role of goals in automatic processes of social cognition and behavior.