Hans Ruediger Kaufmann Editor & Author

Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany and University of Nicosia, Cyprus.

Mohammad Fateh Ali Khan Panni, City University, Bangladesh.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing

2 authors - Hardback

£168.00

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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

2 contributors - Hardback

£289.00

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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

2 contributors - Paperback

£218.00

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

2 contributors - Hardback

£223.00

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Handbook of Research on Consumerism in Business and Marketing

2 contributors - Hardback

£397.00

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Handbook of Research on Managing and Influencing Consumer Behavior

Hans Ruediger Kaufmann - Hardback

£386.00

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Consumption Culture in Europe

5 contributors - Hardback

£180.00

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