
Marketing Management in Africa
4 contributors - Paperback
£54.99
George Tesar is Professor Emeritus of Marketing and International Business at Umeå University in Umeå, Sweden and Professor Emeritus at the University of Wisconsin-Whitewater, USA. He is an Adjunct Professor at Aalborg University, Denmark.
Zsuzsanna Vincze is Associate Professor at Umeå School of Business and Economics (USBE), Head of the Entrepreneurship, and holds a position of Docent of International Business at the University of Turku, Finland.