Frank R Kardes Editor & Author

Frank R. Kardes, Paul M. Herr, Jacques Nantel

Handbook of Consumer Psychology

3 contributors - Hardback

£125.00

Handbook of Consumer Psychology

3 contributors - Paperback

£74.95

Three Essential Analytical Techniques for the Behavioral Marketing Researcher

5 authors - Paperback

£64.00

Applying Social Cognition to Consumer-Focused Strategy

3 contributors - Hardback

£89.99

Applying Social Cognition to Consumer-Focused Strategy

3 contributors - Paperback

£35.99