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Marketing Concepts and Strategies
4 authors - Paperback
£61.99
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William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA. O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA