Strategic Marketing of Higher Education in Africa
3 contributors - Paperback
£39.99
Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.
Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria.
Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.