Applying Partial Least Squares in Tourism and Hospitality Research
3 contributors - Hardback
£85.99
Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management, USA.
Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.
Dr. S. Jahani is a data scientist and tourism and hospitality scholar. She leverages her data science expertise as a statistician and graduate faculty in the College of Community Innovation and Education at the University of Central Florida as well as a Research Fellow at Orblytics LLC, USA.