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Donatella Padua Author

Donatella Padua, PhD, is Associate Professor of Sociology at the University for Foreigners of Perugia, Italy. Her Digital Sociology interdisciplinary profile, at the intersection of Sociology, Marketing and Digital, integrates professional and academic experience, focusing on the interpretation of the complex digital environment. She teaches digital transformation in English at several public and private Italian universities and has lectured in international universities. She has brand marketing experience at Procter and Gamble Italy and has covered Marketing Director positions. Author of international scientific publications, she has performed roles of scientific responsibilities in public and private institutions (Italian Ministry of Education - Digital Innovation, Intelligent Positioning Research Centre, UK) and was former member of the Italian Ministry of Education Technical Research Policies Secretariat.