Social Media Marketing
5 authors - Paperback
£54.99
Donald I. Barker has authored, coauthored, and contributed to 41 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He holds an M.B.A. from Eastern Washington University, with an emphasis in marketing research. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received numerous Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote a popular column for the magazine. For more information about the author, visit: www.donbarker.com. Melissa S. Barker is a digital marketing consultant, international keynote speaker, and founder of Strategy Now LLC. She has been helping businesses with social media strategy for over a decade. Melissa specializes in working with technology companies, notable clients include Palo Alto Networks, Mineral, StackPulse, Hubb, Act-On Software, Jive Software, Allstream, Instore, and Siber Systems. She has co-authored six leading-edge textbooks. She created the first accredited social media marketing certificate in Washington State. In addition, Melissa developed and teaches the Social Media Master Certification™ to help small business owners and the next generation of marketers.. She has been a speaker at ITEXPO, Digital Summit, Innotech Oregon, and interviewed on television and podcasts. Melissa holds an M.B.A. from the Atkinson Graduate School of Management and a B.A. in public relations from Gonzaga University. For more information about Melissa, visit: www.melissabarker.com.