Battleground
6 authors - Paperback
£17.00
Douglas M. McLeod is the Evjue Centennial Professor in the School of Journalism and Mass Communication at the University of Wisconsin, Madison. His research centers on communication content and effects, focusing on social conflicts and the mass media as well as framing and priming effects on attitudes and behaviors. Dhavan V. Shah is the Louis A. and Mary E. Maier-Bascom Professor at the University of Wisconsin, Madison, where he is Director of the Mass Communication Research Center. His work focuses on framing effects on social judgments, digital media influence on civic and political engagement, and the impact of health.