David Pruitt Editor & Author

David Pruitt is a first-generation college graduate from UNC-Greensboro and previously served on the advisory board for their Bryan School of Business. As a senior leader in the U.S Bicycle industry, he served on the board of “People for Bikes,” a national organization with 1.3 million members that works to make riding a bicycle in America safer, easier to access, and more fun. A licensed CPA and a member of the AICPA and NCACPA, David started his business career in an entry-level accounting position before advancing to first CFO, then CEO, of Performance Bike, for a time the largest cycling retailer in the United States. He is an avid reader, a happily married husband for over thirty years, and a proud father of two successful children. He currently resides in Chapel Hill, North Carolina.