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Digital Sensory Science
3 contributors - Paperback
£155.00
J Ben. Lawlor is currently Sensory Team Lead at Nestlé NPTC Singen, Germany. He is a sensory scientist with a background in nutritional sciences. His primary interests are in the promotion and education of the value of sensory sciences, the use of sensory agile and digital sensory tools and the translation of sensory science into user experience. Jean is a globally recognized expert in sensory and consumer sciences with a career spanning over 30 years. She has worked in research and commercial environments as well as on the supplier and client side. In 2014 she set up her own consultancy company and offers her expertise to a wide range of clients. Jean has a degree in Statistics (University of Glasgow) and a PhD in Food Acceptance Research (University of Reading). She is a Chartered Statistician, Fellow of the IFST and a Registered Sensory Scientist. She is also a member of the Society of Sensory Professionals and the Sensometric Society. Jean has contributed to international conferences and acts as a reviewer for several journals. She is a founder member of the European Sensory Network (ESN), and is very proud to have played a role in the development of the field in Europe and further afield. David Labbe is a sensory and consumer scientist with a background in biology sciences. David Labbe has also an expertise in behavioral observation aiming at measuring consumer interaction with packaged foods all along product experience. Combining sensory, consumer and behavioral sciences provide insights to business about product attributes driving consumer satisfaction and guidance to improve product experience.