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David Freud Author

David Freud entered the twin realms of politics and welfare in late 2006 when he was asked by the outgoing regime of Labour Prime Minister Tony Blair to write a report on reforming welfare to work. The commission was based on his reputation in the investment banking world, where he had worked for 20 years for the leading UK player Warburg (absorbed into UBS), retiring as vice-chairman of investment banking at the end of 2003. Previously he had spent 11 years as a journalist, ending up writing the Lex Column on the Financial Times. He was born in 1950 in London, is married, has three children and (so far) five grandchildren.