Technology and Innovation for Marketing
3 authors - Hardback
£135.00
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Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK.
Clara Bassano is an Assistant Professor of Business Management at the 'Parthenope' University of Naples and Visiting Researcher at IBM Almaden Research Center, US.
Constantinos-Vasilios Priporas is a Senior Lecturer in Marketing at Middlesex University Business School, UK.