Strategic Marketing Planning
2 authors - Hardback
£180.00
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Colin Gilligan Author
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University, UK and Visiting Professor of Marketing at Newcastle Business School, UK. Tony Hines is Professor of Marketing at Manchester Metropolitan Business School, UK.
