Chris Lukehurst Author

Chris Lukehurst is a leading expert in Consumer Psychology, specializing in connecting the consumer's emotional journey with their sensorial experience and understanding the psychological drivers behind both. With over 20 years of experience managing strategic projects for global brands, he helps food and beverage professionals turn complex data into actionable insights that drive product innovation and marketing success.

Motivated by his passion for understanding consumers at a deeper level, Chris wrote The Shape of Taste to provide industry professionals with practical tools and strategies for connecting more authentically with their audiences. By sharing his expertise, he aims to help businesses navigate the complexities of consumer behavior and create products that truly resonate.

Outside of work, Chris is an avid mountaineer and cyclist, having summited Mont Blanc, cycled London to Paris in 24 hours, and reached the peak of Denali.