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Chiara Mauri Editor

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK.

Chiara Mauri is Professor of Business Economics at LIUC – Universitˆ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universitˆ Bocconi, Milan, Italy.

T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.