Place Branding
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Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK.
Chiara Mauri is Professor of Business Economics at LIUC – Universitˆ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universitˆ Bocconi, Milan, Italy.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK.
Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.