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Cheryl Strauss Einhorn Author

Cheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system for individuals, companies, and nonprofits to solve complex problems. Cheryl is the founder of the decision-sciences company Decisive, offering leadership training, curriculum, coaching, and professional development services, and an adjunct professor at Cornell University. She is the author of the award-winning books Problem Solved and Investing in Financial Research. For more information visit areamethod.com.