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Selling in the Sport Industry
3 authors - Paperback
£96.50
Damon Andrew is a professor at Florida State University. His research has been supported by over $2.5 million in funding via 29 grants and contracts. It includes over 150 peer-reviewed articles, reviews, proceedings and book chapters, as well as more than 100 presentations at national and international conferences. Andrew is currently the senior editor of the Journal of Higher Education Management and the associate editor of the International Journal of Sport Management and Marketing. ;;Paul Pedersen is a professor of sport management at Indiana University. He has previously worked as a sportswriter and sport business consultant. As a research fellow of the North American Society of Sport Management (NASSM, Pedersen has published eight books including Contemporary Sport Management (Human Kinetics) and Strategic Sport Communication (Human Kinetics). He has also written more than 100 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly and Sociology of Sport Journal. Pedersen has also been part of more than 100 refereed presentations at professional conferences. ;;Chad McEvoy is a professor at Northern Illinois University. Before pursuing a career in academia, McEvoy worked in marketing and fundraising for intercollegiate athletics at two separate colleges. He has also conducted research projects for clients in professional sport, Olympic sport and for sport agency organisations. His research interests focus on revenue generation in commercialised spectator sport settings.