Cathy Tomlinson Author

Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy that works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can enable behavioural change.

Cathy Tomlinson is a behavioural researcher with years of consumer research experience. She led the book's volunteer 'brain team' on their journey of discovery and empowerment.