Caroline Huang Author

Alexandre Baquet is an expert in merchandising and international commercial techniques. After 20 years in a large beauty group, with sales, marketing, financial and merchandising responsibilities at the global level, he created Abra Retail, his consulting agency in merchandising solutions and shares his expertise in companies or in specialized schools. Caroline Huang is a former student of La Fabrique and SupdePub, passionate about fashion / design and digital, has succeeded in combining these two universes in experiences in BtoB or BtoC retail as in the design of showrooms / shops, their e-commerce extensions and the marketing communication, while managing to express its dual French and Chinese culture.