Carlos Segura Author

Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his creative career as a drummer, then in graphic design as a production artist. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991, he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could. Segura Inc. was the beginning of a series of commercial ventures that expanded Carlos Segura’s creative efforts. In 1994, he founded the T26 Digital Type Foundry to explore the typographical side of the business. Segura Inc. and T26 have received numerous awards from organizations around the world, including the 2017 AIGA Fellowship Award, Red Dot, Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. Segura’s work has been shown in many journals including Graphis, Archive, Print, Communication Arts, HOW, as well as publications by Taschen, Slanted, PIE Books, North Light Books, Duncan Baird Publishing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing, and others. His work has been shown in exhibits from the Denver Art Museum to Tokyo, Japan, was named one of the 21st century’s 100 best designers by Taschen’s 2003 annual “GRAPHIC DESIGN FOR THE 21st CENTURY” (100 of the World’s Best Graphic Designers), was featured in the “Design 50: Who Shapes Chicago” in 2013 and 2014, and was awarded the AIGA Fellowship in 2017. In 2004, he again ventured into a new category when he launched Cartype.com - a creative archive of the automotive industry. He lives in Chicago, IL, and Miami, FL.