Celebrating the Past and Future of Marketing and Discovery with Social Impact
3 contributors - Hardback
£199.99
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Bruna Jochims Editor
Bruna Jochims is Assistant Professor of Marketing at SKEMA Business School (Lille, France). Her fields of research include behavioral change, sensory marketing and decision-making.
Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism and human brands.
