Drive Tourism
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Bruce Prideaux Editor & Author
Bruce Prideaux is a Professor of Marketing and Tourism Management at James Cook University, Australia. In an academic career spanning 16 years, he has been an active researcher, publishing over 170 journal articles, book chapters and conference papers. He has co-authored five books, including Cultural and Heritage Tourism in the Asia Pacific (Routledge, 2007). Dean Carson is an Associate Professor at Charles Darwin University, Australia. He has fifteen years’ experience as an academic researcher in Tourism and Population Studies. He has published over thirty peer-reviewed academic papers and co-edited two books.
