Brian Moritz Author

Matthew Zimmerman, PhD, currently serves as an assistant professor of sport administration at Mississippi State University. Following a six-year stint in sports journalism, he has spent seven years in academia studying the effects of new media on the relationship between sport organizations and their target publics. He teaches courses on sport communication, sports sales, and sport marketing. As a researcher, he has published in multiple journals and has served as a guest editor on a special issue of the International Journal of Sport Communication (2019). He is a member of the International Association for Communication and Sport as well as the Sport Marketing Association.

Laura Burch, PhD, is a senior lecturer in sports business at Loughborough University London in England. Prior to that, she was an associate professor of marketing at Indiana University–Purdue University Columbus, teaching courses in business, marketing, and statistics. Burch earned her PhD from the School of Public Health at Indiana University–Bloomington in 2012. Her research interests include digital media, brand authenticity, and personal branding. Her research has been published in such journals as Sport Management Review, International Journal of Sport Management and Marketing, and the Journal of Sport Management. She is a member of the International Association for Communication and Sport.

Brian Moritz, PhD, is an associate professor and director of the online journalism master’s programs in sports journalism and digital journalism at St. Bonaventure University. Previously, he taught for seven years as an associate professor of digital media production and online journalism at State University of New York (SUNY) at Oswego and spent 10 years as an award-winning sports journalist and columnist in western and central New York. His research, which focuses on both the work routines of sports journalists and the economic models of digital sports journalism, has been published in the International Journal of Sport Communication and Communication and Sport. He is also the author of the Sports Media Guy blog. He is a member and past president of the Sports Communication Interest Group within the Association for Education in Journalism & Mass Communication (AEJMC) and a member of the International Association for Communication and Sport.