Brian Kateman Author

Brian Kateman coined the term reducetarian in 2014 to describe a person who is deliberately reducing his or her consumption of meat. Since then he gave a celebrated TEDx Talk (with nearly 1,000,000 views) on the reducetarian concept that has been praised by thought leaders such as Peter Singer, Steven Pinker, and Michael Pollan. In 2015, Kateman founded The Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal meat consumption. He has since fundraised nearly $2,000,000 to propel the reducetarian message forward. Kateman and the Reducetarian Movement have been featured in just about every major publication, including The Washington Post, Vox, Salon, The New York Times, The Huffington Post, The Los Angeles Times, VICE, National Geographic, New York Post, Medical Daily, Fox News, Christianity Today, and Women’s Health. In 2017, Kateman organized the first-ever Reducetarian Summit, which attracted over 70 speakers and 500 attendees, and it has since grown to 750 attendees annually. The next summit is scheduled for fall 2021.

He is the author of The Reducetarian Solution and The Reducetarian Cookbook, and is the lead producer of MEAT ME HALFWAY, a documentary that will be released in Fall 2021 and streamed on Amazon Prime Video, Google Play, and Apple TV.