Bob Goodson Author

Martin Reeves is the chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of two other HBR Press books: Your Strategy Needs a Strategy (2015) and The Imagination Machine (2021). Martin also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other formats.

Bob Goodson is the president and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.